Yeat, SeptembersRich * 2 Alivë Tour
Client | The Independant
Location: San Francisco, California
Date: May 9, 2022
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Yeat is an American rapper, singer, and songwriter known for his futuristic sound, heavy use of autotune, and energetic delivery. His music blends elements of rage beats, hyperpop, and trap, often featuring unique vocal inflections and alien-like ad-libs. He gained mainstream recognition in 2021 with hits like "Sorry Bout That" and "Money So Big," which went viral on platforms like TikTok.
Born Noah Olivier Smith in 2000, Yeat grew up in Portland, Oregon, before moving to Los Angeles to pursue music. His breakout mixtape, 4L (2021), and albums like Up 2 Me and 2 Alivë solidified his position in the underground and mainstream rap scenes. He’s known for working with producers like Bnyx, Synthetic, and F1lthy, as well as collaborations with artists like Young Thug, Lil Uzi Vert, and Drake.
His aesthetic—both visually and sonically—is futuristic and surreal, with themes of wealth, drugs, and existential musings. His fanbase is cult-like, and he’s credited with pioneering a new wave of sound that has influenced the underground rap scene heavily.