Thesis Visual Deck

DIGITAL MARKETING
CAMPAIGN SIMULATION
GRAPHIC DESIGN

Zagreb School of Economics & Management
Location: Zagreb, Croatia
Date: 2020-2024

Developed and presented a comprehensive digital marketing campaign and artist user persona as my graduate thesis, applying insights from both academic studies and industry internships. Successfully defended the project before the European Union education board to earn my MBA.

IMPACT

Created a results-oriented marketing campaign, culminating all of my professional experience in digital marketing and music.

Leveraged SoundCloud’s organic algorithm to generate 7,375 unpaid streams within a 30 day period.

Conducted advanced research into emerging trends and niche subgenres within the underground music scene.
Applied professional graphic design and photography skills to develop original cover art and promotional visuals.

Visual presentation deck outlining the key findings of my 70-page research paper.