PayPal

GRAPHIC DESIGN
AI CONTENT DESIGN
Client | PayPal
Date: June 2025

As a marketing consultant for PayPal, I was tasked with developing an animated presentation sequence to showcase their latest AI-powered tool, Next Best Action. This merchant-facing solution enhances consumer decision-making, and my primary challenge was to translate a highly technical concept into a clear, engaging narrative that resonates with everyday users.

IMPACT
Designed a 10-page animated presentation deck based on a strategic brief provided by PayPal.

Produced an internal-facing newsletter that distilled key messaging into an accessible, high-level summary.

Applied PayPal’s brand guidelines and color palette to craft modern, visually digestible graphics that balanced functionality with design appeal.