Nikola Batinic

Work

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Peyd3y

PHOTOGRAPHY
DIGITAL MARKETING
GRAPHIC DESIGN
A&R
Client | Peyd3y / Artist Publishing Group
Location: Los Angeles, California
Date: December 20, 2024

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Captured underground rapper Peyd3y against the pulse of Vine Street in the heart of Hollywood. Leveraged expertise as an A&R for Artist Publishing Group to map out digital marketing strategies, playlist placements, and brand positioning for maximum visibility and impact.

Peyd3y is an up-and-coming rapper and hip-hop artist known for his unique blend of melodic rap and introspective lyrics. He has garnered attention for his ability to fuse emotionally charged themes with hard-hitting beats, creating a style that resonates with both mainstream and underground audiences. While still relatively early in his career, Peyd3y is building a following through his distinct sound and engaging social media presence. Peyd3y has ammassed over 60 million views on TikTok. He frequently collaborates with RXKNephew, a mainstream success in the rap industry.

Socials | TikTok, Instagram
Music video with RXK Nephew